BSC Marketing Has New Leader
May 2019Zuzana Lhotáková, an experienced marketing expert, became the head of BSC marketing.
During her 20-year career, she has worked in companies such as GE Money Bank (now Moneta) and Douwe Egberts. She spent the past 7 years in the management of SAS Institute. Zuzana sees her move to BSC as another challenge in which she can leverage her experience from both the banking and software industries. “We are opening new business opportunities at BSC, especially in foreign markets. At the same time, we are strengthening the team, implementing new internal systems and changing processes to build campaigns and primarily to build brand awareness through digital channels, ”says Zuzana.
In BSC, Zuzana will focus on a complete restart of marketing activities that will respect the company’s new global positioning. New marketing leader sees BSC as a great opportunity for emerging new market segments for digital banks and open banking based not only on the new PSD2 legislation. “Thanks to new trends in digital banking and open banking, banking institutions can give clients a unique customer experience and be an empathetic partner in realizing their financial needs. BSC has a lot to offer with its myGEMINI Digital Bank OS, the flagship product, ”says Zuzana.
