March 2021
Cryptocurrencies and e-commerce inspiration are new opportunities for banks
Last year clearly showed which sectors can benefit from digital transformation, and which have only hastily and impulsively begun to transfer their off-line service offers to the online world. Industries such as e-commerce and e-learning have, of course, succeeded perfectly, and banks, which can handle most of their customers' normal requirements without face-to-face visits haven’t done too badly either. But by using the e-commerce example banks can learn that opportunities in the online world have certainly not been exhausted, and if they want to maintain relevance and profitability, they have a lot to do this year – whether it be better personalization of digital services, opening up to third-party services, or even entering the world of cryptocurrency.
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